How to Improve the Conversion Rate of Your E-Commerce Website

The last decade has seen an exponential rise in the popularity of e-commerce. From a new, tentative subject, e-commerce has gone on to become one of the most ubiquitous forms of business. According to an open source ecommerce company, this industry started growing when people started sharing electronic documents in the 1980s, followed by the launch of websites like Amazon and eBay in the 1990s. Customers all over the world were suddenly able to buy everything from bricks to clothes to automobiles.

The benefits of e-commerce are many, as stated by the top e-commerce website development company. E-commerce boasts of various advantages like:

1. Being available round the clock.

2. Speed of access.

3. Availability of a wide variety of goods and services

4. International deliveries.

5. Competitive prices.

As observed by the top e-commerce website development company, all these factors point towards one common parameter – customer service.

Essentially, it is customer service that drives a business and this is no different for e-commerce. User recall and engagement are the primary factors that help improve conversion rates of an ecommerce website. A website that is quick and appealing to look at, with enough stickiness on the home page will automatically have a higher conversion rate than a website which takes time to load and has very little content that can be of any interest.

Factors that improve the conversion rates of your e-commerce website:

1. Harnessing social media.

In today’s day and age, not having a public social media profile for a brand is akin to being invisible. Since most of the users using an e-commerce site are bound to be active on social media, it is important to grab eyeballs on that platform. A study conducted by an open source ecommerce company showed that e-commerce is increasingly being tapped into by mobile users, thanks to the popularity of social media. Statistics by Invesp further show that in the year 2015, 5% of all online spending was through social media commerce, and this trend is only going to rise over the next decade.

It is important for brands to choose the right social media platform and create engaging profiles so potential customers can experience a personalized, one on one contact with the brands.

2. Videos

Product videos surprisingly have shown to increase the product purchase by almost one hundred forty four percent. This is because videos a re easy to watch and easier to understand; one does not have to go through lines of text to understand a product or service. This mass appeal of video has helped many big brands on global social media channels like Vimeo and YouTube.

3. Website UI

The website that a customer visits needs to be visually appealing and easy to use. Most people spend only 3 seconds on a home page before deciding if they will become a part of the conversion rate of the site or simply click away. Additionally, good websites are optimized to show up in organic search results, further upping the conversion rates.

4. Design

The design of a website is another important factor when it comes to improving the conversion rate of an e-commerce website. Ideally, the design should be clear, easy to maneuver through and have functional, visible conversion paths.

5. Customer’s Talk

Reviews, ratings and testimonials – these are the three things that customers can provide to help improve conversion rates. Reviews and ratings tend to make people stay on the page for longer, reconsidering their options and judging their purchasing power.

Improving the conversion rate of an e-commerce website thus depends on a mixture of customer feedback, social media engagement, use of videos and effective website design. Social media particularly has experienced exponential growth and the social media advertising industry is growing with leaps and bounds. Customers are shifting towards mobile social media, creating a new dimension for conversions.

Improving the conversion rate of an e-commerce website thus depends on a mixture of customer feedback, social media engagement. That’s why ARKA Softwares Top eCommerce development company focuses on eCommerce website development.

Article Source: http://EzineArticles.com/expert/Arpita_Singh/2147605

 

What is Mobile Commerce (M-Commerce)?

Overview : Internet now can be browsed by PDA and Mobile devices. Mobile Screens are increasing day by day. Mobile users love to check e-mails and many other applications on their mobile devices. e-business or e-commerce turning into mobile commerce.

What is Mobile Commerce (m-commerce)?

E-commerce will coming soon become Mobile Commerce (m-commerce) because mobile devices are more user friendly than computer. Peoples checking movies details and many other useful information on their mobile devices. Many companies accepting payment by SMS payment system. In future Mobile Commerce (m-commerce) will be sales and marketing showcase, educational application for companies.

Why Mobile Commerce (m-commerce)?

Companies can use Mobile Commerce (m-commerce) to increase sales of their products and services. Mobile commerce can bring huge buyers for companies.

Benefits of Mobile Commerce (m-commerce)

  • Buyers can access products catalog on their mobile devices.
  • Companies can do promotions
  • Companies can show products.
  • Customers can price details from any palce.

How Mobile Commerce (m-commerce) can help Companies?Companies can make websites for mobile devices, which is popularly known as WAP or Wireless Application Protocol. Companies can make online catalogs of products and services so that mobile users can access that catalog from their mobile devices. Companies can offer their services for mobile users bigest community.

Yogesh Ahire is software consultant from mumbai. [http://www.m-commerce.co.in] and [http://www.marketplaces.co.in]

Article Source: http://EzineArticles.com/expert/Yogesh_Ahire/3682

 

E Commerce is a Hot Career Choice

Electronic Commerce or E Commerce is exactly analogous to a marketplace on the Internet. E Commerce consists primarily of the distributing, buying, selling, marketing and servicing of products or services over electronic systems such as the Internet and other computer networks.

What it is:

E Commerce covers a wide range of business activities and processes. E-Commerce professionals plan, manage, supervise, and market electronic business operations, products, and services provided online via the Internet. To be successful, businesses have to keep pace with the wants of consumers and offer their products or services online. Today’s global economy depends on those who have training in e commerce.

Training:

E-Commerce degrees and certificate programs combine conventional business disciplines with specialized courses in electronic commerce. Since e commerce is largely linked to technology, you will find that coursework will consist of things other than traditional business fundamentals. In E commerce training you will take classes such as database management, web design, systems analysis and Internet technologies. Other areas such as HTML, computer programming, cyber security and networking, routing will also be introduced. You will also take courses in customer service, business planning, marketing and financial management. This kind of curriculum can prepare you to succeed in the world of e commerce.

Outlook:

When you have solid e commerce training, job opportunities will present themselves. Those who are best qualified and have earned a degree in e commerce are in great demand. For many businesses in fact, employees are required to have knowledge of
e commerce and e business.

* The U.S. Department of Commerce estimates that $1.6 trillion of shipments, revenues and sales in the U.S. in 2003 were E-commerce activity. What’s more, E-commerce grew 11.2% from 2002 to 2003. E-commerce, by the U.S. Department of Commerce’s definition, encompasses goods and services sold online, via open networks like the Internet.

Mary Hart is an in-house writer for Online-Degrees-Today.com and has been writing about online business degree programs since 2004. To find out more information about earning your online e-commerce degree, click here.

Article Source: http://EzineArticles.com/expert/Mary_Hart/94848

 

E-Commerce Website Design vs Web Design

Not all websites are the same. And while all webmasters need to take web design into account, those dealing directly with money and customers have extra considerations to make. After all, for owners of e-commerce (or sales) websites, “conversion” is the number one priority. Conversion refers to turning visitors to a website into paying customers, and the “conversion rate” of an e-commerce site is hugely dependent on how potential customers feel about the site itself.

This brings the question… When designing a website, what is the difference between e-commerce web design and regular web design? Can you design an e-commerce website just like you would an informational web page? The answer is no. Though they are similar in concept and execution, there is quite a lot of difference between e-commerce web design and regular web design– it’s all in the details.

E-Commerce Web Designers

When an Internet user visits an e-commerce site, he/she is often looking to buy. But the truth is, if that potential buyer doesn’t feel good about the website, they won’t buy– even if the items for sale there are just what they’re looking for.

Since turning browsers into paying customers is the way for an e-commerce site to make money, e-commerce website designers must keep in mind the importance of creating trust and good feeling with potential customers. Before deciding to spend money, most online customers look for security, convenience, and accessibility, and a successful e-commerce site must make all three a priority. Because of this, e-commerce web designers must put a special focus on:

Branding

In order to create trust and a feeling with security with potential clients, it’s important that an e-commerce website be well branded. This means that sales websites must put more effort into logos, mottos, designs, etc., than non-commercial websites.

Shopping Carts

The ease and convenience of e-shopping carts, shopping baskets, etc., is an important factor in converting browsers into customers. Because of this, most e-commerce website designers should offer custom shopping cart design for websites. This includes but isn’t limited to shopping cart appearance, databases, product display, and email receipts.

Security and Merchant Accounts

The biggest reason why online shopping is such a huge industry is convenience. And what makes shopping online so convenient is the ability to pay online securely with credit cards. Since paying online is one of the last remaining “sticking points” for reluctant online shoppers, it’s important to make them feel safe and secure when ordering from an e-commerce site. Because of this, e-commerce web designers are specialized in creating secure websites, and often help users to apply for and create secure e-commerce merchant accounts for credit cards.

Of course, all of this specialized knowledge requires specialized training, and an e-commerce web designer needs to be trained in this highly specific field. An e-commerce web designer must know both regular web design and the specialized skills in the areas listed above, as well as other e-commerce related areas.

Enter the exciting world of web design by training at triOS College! Get your diploma as an E-Commerce Web Designer in as little as 52 weeks. http://www.trios.com/career/?section=ECommerceWebDesigner

Article Source: http://EzineArticles.com/expert/Amy_Nutt/71550

 

Forecasting E-Commerce

No one can deny the strong effect that e-commerce has had on our daily lives. E-commerce is an USA $5.2 billion market. Many companies use e-commerce to order products for sale, service or general operational needs. Consumers use e-commerce for many reasons. From ordering the favorite blouse they can’t find in the local store to researching the vacation of their dreams. The difficulty of the business to consumer relationship is providing ease of ordering as well as exciting options. This is the same for the business to business relationship. Companies strive for the best and the easiest possible way to promote their product. Ease of ordering can make it a fluid transaction for both parties involved. It can be a technology manager’s best moment when he is able to orchestrate that perfect marriage between point of sale and the actual exchange of funds. The introduction of new technology as well as the ever changing needs of the consumer make it difficult to predict the future of e-commerce. By analyzing some of the technologies which are currently successful, it may be possible to road map future e-commerce possibilities.

The following ideas about Road mapping have come from the article Road mapping Integrates Business and Technology. Some The Road mapping Concept – which by definition is “a process that contributes to the integration of business and technology and to the definition of technology strategy by displaying the interaction between products and technologies over time, taking into account both short- and long -term product and technology aspects” has many key points that make the process work. The long term view of Road mapping helps to serve markets with the right products at the right time, improve new product creation, and stimulates learning in organizations through openness and desire to perform better. Road mapping can take up to ten years to fully execute. This includes two-three years in the planning phase (looking at available resources for development) and three -six years in the vision phase(highly important in the road mapping process). Some requirements of road mapping must show alternative product of technology developments and use standardized formats which describes the product characteristics and technologies. The process of Road mapping is supported by other tools. An example of one of the tools includes Quality Function Deployment (QFD). These tools help structure the relationship between the parameters of product, technology and time. Customer oriented approach that links customer requirements (whats) with product characteristics (hows). This might alternatively be considered linking future product with future technology, which is the essence of Road mapping.

The benefits of Road mapping include: The creation of a shared product-technology strategy, the creation of long-range product and technology planning, facilitates learning which ensures that functions communicate and collaborate, and road mapping improves a competitive edge.
Two important factors to consider when considering good e-commerce practices are functional requirements and non functional requirements. Each of these affects the daily operation of the online procurement system. The consumer interacts with each item and their sub compartments during each purchase. Functional requirements are the expected services provided by procurement systems. Non functional requirements deal with how well the systems work. The difference between the two is important, but they cannot operate fluidly without each other.

Functional requirements of the procurement system can support the identification, selection and execution phases of the procurement process. In the identification phase the vendor must provide descriptive information and attempt to entice the consumer to seek more guidance about products offered. It is the front line of the system and the first opportunity a consumer gets to see the product. In the selection phase the vendor needs to provide pricing and other relevant information that lets the consumer compare different product offerings. This can be comparison within your business and comparisons with other items offered online from competitors. The execution phase facilitates the exchange of information needed to complete the transaction. Ease of purchase, online tracking and post sale follow-up are all factors of the execution phase of procurement. This is the final exposure a purchaser has with the company. At this point many simple things should be established to solidify a repeat customer.

Non functional requirements focus on the usability, security, reliability, and the performance of the procurement system. The usability function refers to the ease a particular system is to understand and use. Security of the procurement system touches on the hazards that someone may encounter while using the system. Over the past few years this has become one of the most important issues in online purchasing. Consumers are targeted often by criminals who fleece them of their money as well as their information. Reliability refers to the proper functioning that will allow the system to perform effectively every time. The overall performance of the procurement system must incorporate all these factors to maintain all the non functional requirements.

A comprehensive study reported in the article assessing critical functional and non functional requirements for web-based procurement systems shows the importance of the relationship between functioning and non functioning web based procurement systems. The findings below were accessed by using a questionnaire. The findings show no significant difference between early and late participants, the base group reflects a large population of corporate buyers.

The graph can help technology managers developing a business to business procurement system. This graph shows web systems rate high on usability and on the identification function. Users also see a reduction in search costs. The down side of the study shows that consumers rate web systems low on reliability, security and post sale follow-up. A technology manager can use this information to create a better procurement system to improve what is perceived as lacking by the consumer.

Incorporating new technologies like 3D modeling and 3D video into a business’s procurement system has improved the identification and selection processes. Companies including Land’s End, Lane Bryant, and Glamor all use virtual model technology. The My Virtual Model helps shoppers input their personal information into a database and they receive a 3D model image which they can use throughout the website. They can try on clothes and accessories and compare them from the comforts of their own home. Currently there are more than 5 million registered models. This technology is used in business to business e-commerce activities. A business can develop their item/product and compare how that product interacts with the other products vendors are offering. Seeing a 3d model of a product can make it easy to compare the product to what they are currently using and this can aid in the decision process. One important tool in the 3D model is the zoom tool this is a key effect that shows first hand, close-up detail of the product. This is a very costly system that many companies simply cannot initially afford. Faster download times and improved navigation are making this easier to market. Many companies are interested in the basic tools and steer away from the “extra features”.

3D video tours are another important topic to be considered. Most hotel sites, cruise lines and many university campuses use this application to aid the consumer in visualizing their environment. This is becoming a standard in the selection phase of hotel comparisons. By offering a 3D video tour hotels can show of their best features while the consumer sits back and watches in the comfort of their own home. This can also work for businesses trying to offer new products into the procurement process. The business can use video streaming to show quality control, as well as, the overall operation of the company. This is a good way to get a foot in the door while consumers compare products offered on the internet.

A technology manager’s job will always change while he absorbs new technologies available. One of the biggest obstacles is trying to entice your target consumer to use your site. An example of this can be found in an article from Design Tips magazine in May 2008. The article focuses on teenagers and online shopping. Even though they don’t have their own credit cards they still shop online. Teenagers are more plugged in to the net than we realize. As a technology manager you must try to keep the interest of the teen consumers to your website. Teenagers are attracted to sites that are hip looking and offer cutting edge graphics, but in the end they want things done.

They want to explore the product site and the feel a sense of accomplishment at the end. This also is important for business to business procurement. The consumers’ equipment and speed of information exchange must also be considered. The customer may not have the newest equipment and best connection while surfing your site. This is referenced from a quote within the article which states “Teens often use outdated equipment, including donated equipment at schools and libraries. Even if their parents have the latest gear, teens are often working with hand-me-down equipment.” Not having adequate equipment is not often a problem in businesses, but is there equipment better or less operational than yours? By not having a good grasp on your consumers’ abilities and needs then you may lose their interest even before you can show them a product.

Many of the buyers for corporate organizations are young and have a vast exposure to computers. This consumer will want to explore websites that are interesting as well as informative. Some of the key rules listed include: show prices upfront, allow sort preference, offer wish lists, don’t require registrations and a speedy checkout. With any procurement system the easier the product is to understand the better the consumer can make their decision. If the information in the description will not answer the consumer’s inquiry then the product will be over looked. Many products sold business to business must be specific in their description. There is a fine line between fulfilling the basic information and flourishing the description with too much technical information.

Starting your own e-business has its own challenges. Developing a basic business structure is the easy part. The most difficult aspect of any e-business venture includes a business plan. There is a difference between the two. In a business structure you choose your software, develop a marketing plan, open a credit card account, and don’t forget all the cash outlay needs. The business plan is essentially what it means to do business online. “The biggest favor you do yourself in the beginning is to take time to really think about what you are doing-make deliberate decisions,” says Jeff Binder, CEO of Saffron Rough and an expert in starting online businesses. What makes your site different than the other sites selling the same widgets you may produce is a key factor in the success of your e-business. Your site may simply be easier to use and more efficient that the other sites and this will ease the customer towards the checkout process. The ultimate goal of an e-business is to make that sale. Scope out the competition and gather information to add to your business plan. Find out who are your customers and end users.

Evaluate their needs. Try to find your niche. Before you start your online business realize that other competitors have established some of their own ways to entice consumers. One example is Overstock.com, they will ship any product for $2.99. You can purchase a 70lb bed frame for $300 and have it shipped to your door for less than $3. This is basically free shipping to the customer. An important part of the technology manager’s job is finding that hook will set your e-business apart from all the others.

E-commerce has proven itself to be a growing force to be reckoned with on the internet. Trying to forecast the success of your business to business e-commerce venture has many different paths to consider. Each day technologies become better, faster and cheaper to operate. This affects how successful the business operates online. Businesses seek information through online research. They make purchases and evaluate whether they will make additional future purchases each time they compare your company’s product with others online. Having a strong front line of technology managers who can take into consideration all the aspects of a successful procurement process can secure your site a place in the successful world of e-commerce.

Garicano, Luis and Kaplan, Steven N. (2000) The Effects of Business-to Business E-Commerce on Transaction Costs. Economics Centre for Economic Policy Research

Kerner, Sean M. (2005) Choosing a Hosted E-Commerce Solution. The E-Commerce Guide

Maguire, James (2005) Starting Your Own E-Business: Part 1-The Plan. The E-Commerce Guide

Kuchinskas, Susan (2004) Where are We Now? A Decade of E-Commerce. Internetnews.com

Benslimane, Younes (2007) Assessing Critical Functional and Non-functional Requirements For Web-based Procurement Systems. Springer-Verlag London Limited

Gill, Lisa (2002) The Future of 3-D E-Commerce. E-Commerce News

Maguire, James (2006) Teens and E-Commerce: Selling to the Teen Shopper. The E-Commerce Guide

Metcalfe B (1997) What’s Wrong With the Internet: It’s the Economy Stupid. IEEE Internet Comput

Groenveld, Pieter (2007) Roadmapping Integrates Business and Technology Industrial Research Institute, Inc.

Article Source: http://EzineArticles.com/expert/Elizabeth_Murensky/247749